Charlton Athletic might have just completed a dismal season – but that won’t be stopping one of football’s most prestigious pieces of silverware coming to SE7 this week.

The men’s Uefa Euro 2024 trophy will be on show at Charlton Riverside Sainsbury’s on Thursday as part of a promotion for the Lynx, Dove, Radox and Sure personal care brands. 

Customers will be able to have their photo taken alongside the trophy, which was last won by Italy at Wembley Stadium three years ago.

The promotion – from noon to 6pm – is courtesy of Unilever, which produces the brands and is an official sponsor of Euro 2024.

The tournament itself begins on Friday June 14 with Scotland taking on the hosts, Germany, in Munich. 

England’s first match will be two days later, when Gareth Southgate’s team take on Serbia in Gelsenkirchen.